Majed Al Tamer – WSI Digital Marketing Consultant

Social Media is surely becoming the fastest growing marketing medium in Lebanon. As social media users are growing rapidly day by day, companies in Lebanon are forced to follow their customers on the various social technologies. The emergence of social technologies resulted in some kind of shock for many business owners and marketing managers in Lebanon as many are not accustomed to these portals. We at WSI have seen this coming as it already happened in many other markets in which we operate in,... (more...)

In 2012 internet marketing is still growing exponentially in Lebanon as more companies are starting to adopt different marketing strategies in order to leverage the power of the digital to their favor. According to Internet World Stats Internet usage has reached 33% of the Lebanese population. Other predictions claim that internet marketing expenditure will double in 2012, all of which signals the emergence of the internet marketing as one of the essential components of the IMC. But what are companies... (more...)

In Lebanon internet marketing is still a new concept for many business owners, this is why we are writing this post to assist business owners when taking their first initiative in the digital world. Through our experience in the Lebanese market we have found that to get the best head start with internet marketing you will need to start with the package described below.The Internet marketing strategy we are introducing to you is for business owners who are still new to internet marketing and who need... (more...)

In the past marketers used to wonder, while asking themselves the question of “what if we were able to examine customer behavior & measure how customers interact with our shops, our marketing initiatives and our products/services?” Before the emergence of the internet, getting accurate answers for the questions above was impossible, but through the internet the questions above are only a small fraction of the things that could be deducted from online measurement tools and reports. In this... (more...)

One of the most magnificent facets of the internet is that you are able to advertise in the best spots with a cost much less than the value given. Imagine you are able to advertise on 5 of the top TV channels in Lebanon! While in other mediums of advertising it is very costly to advertise in the best channels, on the internet it is achievable if you know the right way to do so. Our duty in WSI, is to lead you to the ways in which you can promote your business in the top websites in Lebanon. Below... (more...)

Now that Christmas & New Year are here, Santa should not be the only one checking his list twice; all business owners should also be checking the list below a multiple of times. We are providing you below with a checklist that clarifies the elements you need in your Internet marketing strategy in 2012, in order to stay competitive online. Please review it carefully and if you have any element missing, contact us to get your list completed 1. A Web Solution & not only a website: Now more than... (more...)

Nowadays if you want to rip the benefits of the internet it is not enough to build a website. One of the most important benefits of having an online presence is that it builds credibility around your company and the products/services you offer. All of which makes us reach to a very important question which is how do you build credibility online? In this post we will explain the fundamental elements required to build credibility online, clarifying the benefits of all each of these elements when used. The... (more...)

Nowadays there are millions of websites which people visit regularly and spend a significant portion of their day on. Recent studies have indicated that an internet user spends at least 2 hours online per day. This presents a major question for businesses, that is “where should they advertise online?” In this post we will clarify the various alternatives available for the Lebanese businesses to advertise online, indicating the forms and the targeting options in each of them. The medium in which... (more...)

WSI is one of the few online marketing companies in Lebanon that gives great attention to social media when planning its clients’ digital marketing strategies. Social media is the highest growing online marketing phenomenon, with users in social media portals reaching millions! Businesses all around the world have felt the urge of being present on such portals and this is why we are writing this post today to explain social media business usage, its benefits and basics. What is social media? Social... (more...)

Starting a business has now become easier than ever. Gone are the huge costs such as rent, labor and equipment that used to accompany opening a new business. Any individual can now start his online business with a budget that ranges from $5,000 to $50,000.  Most of this generation millionaires and billionaires are people who started businesses that are in the internet industry. The most popular example of this generation online Billionaires is Mark Zuckerberg whose total wealth value is estimated... (more...)