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Competitor Analysis: Your Roadmap to Online Success

Majed Al Tamer - Tuesday, May 10, 2016

Competition is a huge part of life. We compete for important things like jobs and houses. We have fun by competing with each other in sports and other games. And more than anything, we enjoy watching competition, and the higher the stakes, the better (it doesn't get more intense than the Olympics, right?). read more...

How to Gain a Content Marketing Advantage

Majed Al Tamer - Wednesday, April 27, 2016

By now, you know all about content marketing. You may have even heard of content shock, too. So which is it? Is content marketing a necessary part of digital marketing success? Or is there too much content already out there for anything new to be worthwhile? read more...

How eCommerce is Changing the Shopping Game

Majed Al Tamer - Thursday, March 24, 2016

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5 Steps to Securing Top of Mind Brand Loyalty

Majed Al Tamer - Tuesday, February 23, 2016

If you're new to the world of digital marketing, it's easy to feel like you need to immediately get your hands in as many cookie jars as you can reach. But take it easy there Cookie Monster; catching up with your competition is a necessity, but you actually don't need to do everything all at once. Getting thousands of Twitter followers or Facebook likes might seem like a good goal, but it's not a reasonable expectation, nor does it bring you what you need most: loyal customers. read more...

Operation Adapt or: Why You Need to Stop Worrying and Love Change

Majed Al Tamer - Tuesday, November 24, 2015

Change is hard, and sometimes, more than a little bit scary. And it doesn’t matter what’s changing, either. Whether you’re moving into a new house or switching up your morning coffee routine, change is a disruptive force. The good news, however, is that any negative impact you perceive about an impending change should be short-lived. Because at the end of the day, change is most often about moving forward, and that’s always a positive thing. read more...

The 3 Ps of Tracking Your Digital Ecosystem

Majed Al Tamer - Friday, October 30, 2015

There's a lot of talk about the importance of numbers in this age of Big Data, and with good reason - analytics are vital to digital marketing success. But if you don't know what you're measuring or why, all the data in the world won't make an impact, regardless of how much you collect. Until you know what you want to accomplish with your digital strategy, the numbers are secondary. read more...

What A Good Social Relationship Management Platform Can Do For Your Brand

Majed Al Tamer - Thursday, September 24, 2015

To say that the meaning of the expression "word-of-mouth" has changed over the past 10 years is an understatement. Word-of-mouth used to describe the act of sitting down to lunch with five of your friends or colleagues and telling them good (or bad) things about the latest product or service you purchased. These friends might relay your message to one other person in their circle, and in total, you are responsible for spreading news about this product or service among 12-15 people over the course of a day. read more...

The ROI-Driving Engine We Call Inbound Marketing

Majed Al Tamer - Friday, August 28, 2015

By definition, "inbound" means to bring in. Traditional forms of marketing often focus on "outbound" activities, like overbearingly pushing potential customers toward a product or service, regardless of whether they've shown any interest in it. Don't get me wrong, both methods can work; it's just one is an effective, cost efficient, ROI-driving machine, and the other is not. read more...

Marketing Automation: All The Cool Marketers Are Doin' It!

Majed Al Tamer - Wednesday, July 29, 2015

Most marketers and businesses know what they need to do to launch and maintain successful marketing campaigns. They realize the importance of quality content integrated with an active social media presence and a dedicated outreach process. They understand the role of measuring results and using them to iterate and improve their strategies and tactics. And they acknowledge that keeping their eyes on the digital horizon is a necessity. read more...

Go Forth and Multiply Your Conversion Rates

Majed Al Tamer - Friday, June 26, 2015

We live in a world of excess, where more of everything is better. "Bigger, louder and more teeth," as a character says in Jurassic World, a movie on pace to set box office records for making the most money. But it's true. You don't hear much about films that get good reviews and end up being profitable; the industry is driven by the movies that make waves at the box office. read more...

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