Simple Social SolutionsIt’s certainly possible to use the Internet without encountering social media. Possible, but not likely, and becoming less likely by the day. Social media has swarmed us even faster than the Internet infiltrated our daily routines in what seems like ages ago (but in reality is only a few decades).
Contrary to what many companies are or were hoping, we’re not just connecting with our family and friends on social media. More businesses are implementing social solutions and communicating with consumers on a social level, which means if you’re not socially active and available, you aren’t being found in the places where your potential customers expect you to be. If this sounds like your business, your absence is being noted. And it’s only getting worse the longer you don’t show up.